Friday, January 30, 2009

Catch of the Day

Our own John Conover has been active in the Surfrider Foundation. Here's an inexpensive guerrilla marketing stunt they've done to draw attention to the all the fresh garbage swimming in Southland waters. This is from Signal Fire, "a blog for the arts of social change."

In their continuing efforts to battle the ever growing mounds of garbage polluting our oceans and coastlines, Surfrider Foundation joined forces with Saatchi & Saatchi LA to sponsor the aptly titled Catch of the Day guerrilla ad campaign. Trash was collected from beaches across the US, then sorted, packaged like seafood, and strategically placed around local farmers’ markets. Directly targeting seafood consumers, this creative campaign draws attention to the gross debris littering our oceans and highlights how this pollution affects the consumer directly through the food they eat. Even if you’re not partial to seafood, its hard to miss the message!

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